If you could please send us a DM With your best email address and phone number, we can chat in more detail.’ Within an hour, Quorn Foods responded with: ‘Hey here at Quorn, we are HUGE fans of yours and the iconic Badger, Badger, Badger – it’s been stuck in our head since 2003. He posted: ‘Who do I contact about the blatant ripping off of my copyrighted work this time?’ Mr Picking, 47, took them to task on Twitter. If you’re going to use someone’s IP, then ask their permission. ![]() He posted: ‘Who do I contact about the blatant ripping off of my copyrighted work this time?’Ĭhocolat author Joanne Harris, chair of the Society of Authors, added: ‘Copyright is real too, Quorn Foods UK. The ‘scary snake’ from Mr Weebl’s 2003 video (left) is matched by a dinosaur in Quorn Foods UK’s advert published yesterdayĪnimator Mr Weebl, whose real name is Jonathan ‘Jonti’ Picking, 47, took Quorn Foods UK to task over Twitter. In both clips, the action turns midway to a close-up of a mushroom (pictured left: Mr Weebl’s 2003 meme and right: Quorn UK’s advert) Look similar? Mr Weebl’s original animation (left) features 12 exercising badgers with a voiceover repeating what is on screen, while Quorn Foods has 12 bouncing unicorns (right) with a similar voiceover A voiceover repeats ‘uni-quorn, uni-quorn’ followed by a mushroom and a dinosaur, in a format which closely mirrors the 2003 meme. The clip portrays a group of similarly drawn unicorns bopping to a song in an almost identical manner. Quorn Foods UK’s advert was published online yesterday and shows off its new uniquorn nuggets. A catchy tune accompanies the clip, with a voiceover repeating what is on screen. His animated video titled ‘Badgers’ – which has more than 30million views on YouTube – features a group of badgers dancing in a field, followed by the appearance of a mushroom and a snake. ![]() Quorn Foods UK creates alternative meat products and says it is ‘fighting the good fight for meat-free eating’.īut its latest advert has been accused of plagiarising a popular meme from 2003, created by animator Jonti Picking, who goes by the online alias Mr Weebl. A vegan food manufacturer has found itself in hot water after it was accused of ‘ripping off’ an animator’s copyrighted work in its latest advert.
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